It is important to be transparent to clients from day one. Otherwise, relationships can be damaged if expectations are not met. It is important also to acclimate the client to the company and introduce them to the team- as Guestbooker does with their initial phone call. The client and the team go back and fourth with questions to ensure that everyone is informed.
Next, it is crucial for clients to have talking points to help market themselves. They need to be punchy and concise and opinionated to interest potential TV networks. Then, Guestbooker needs to have a media clip to help market the client. If the client does not have one, Guestbooker needs to book them on something small scale to get a media clip.
Additionally, Guestbooker has clients with a variety of Media Training Needs. Some may have been on TV before or be experienced public speakers. For those who have not frequently been a television guest, it is crucial to be patient and clear in regards to media training. Scaling expectations is crucial, as they need to understand how the news cycle works day to day. The following are general rules known to guests:
1) Under any circumstances, bashing a network is absolutely never ok.
2) If a booking is cancelled, that’s normal. Guests must react with patience and understanding. A booker/show hates to cancel, but if a guest react positively, they will likely be asked back.
3) If any network contacts a guest directly, it is crucial for them to contact or connect them with Guestbooker immediately. This prevents them making any mistakes, acting unprofessionally, or breaching any contracts.
4) They remind their guests that it is Guestbooker’s job is to get them through the door and give them great opportunities. If the guest performs poorly and is not asked back, that is not a reflection of Guestbooker (for example, if they say something offensive or untrue while on the air). Guests need to embrace their training to deliver/do their best on shows. They need to hold their own and think quickly on their feet. Guestbooker employees cannot go on the show and speak for them!
Photo from: https://rickfreyconsulting.com/product/company-training-5-day-option/
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